UsTrendy and the Return of the T-shirt

Sam Sisakhti, Founder & CEO of UsTrendy

Sam Sisakhti, Founder & CEO of UsTrendy

I recently sat down with Sam Sisakhti the founder of UsTendy, a local fashion e commerce start up. Sam could not have fit the entrepreneur role better if he was molded out of clay. He was unconventional in that he quit his first job out of college after only 4 days. I don’t know about you, but if I tried to do that my parents would sit me down and talk about the downward spiral I was on and how the next thing they’d know I’d come home covered in tattoos with a baby.

Not Sam – he came home with a company that had experienced exponential growth in the last three years and a damn near household name. I asked Sam how he acquired connections such as London Fashion Week and his answer was among the best I’ve ever heard: “I just asked. I reached out on Twitter and people got back to me.”

Sam having had so much success in getting people to give him a chance was equally as helpful in giving me one. I guess successful people see success when they look it in the  beautiful blue eyes.

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The second I told him I had a blog an opportunity arose (pun): “We can send you some clothes and help promote The Rose if you’re interested.”

Uh – yeah!

Thanks Sam!!

Upon this offer, I immediately set up a photo shoot with my brilliant director friend.

Stylist: UsTrendy & Skinny Bitch Apparel

Stylist: UsTrendy & Skinny Bitch Apparel

Which brings me to my next topic:

The Return of the T-shirt

UsTrendy Product Number: 50775

UsTrendy Product Number: 50775

Ever since I went to LA I’ve been getting deeply in touch with my inner glam rockstar; and nothing says rocker chic like the right T-shirt and an office-inappropriate shade of nail polish.

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The first time I sported a T-shirt for anything other than gym-going was just two short months ago when I had an appearance to make in WeHo (that’s what all the cool kids call West Hollywood.) I borrowed a friend’s muscle T and felt like the biggest badass on the planet. Everyone there sports the T-shirt; it’s so LA to show up somewhere underdressed and over-fabulous.

Now I know why all the girls that rock boyfriend-jeans are so magnificent. It’s not that they’re hot it’s that being able to rock the care-free dude style creates the illusion and swagger of hotness.

So to glam up my muscle T I added a bright turquoise, layered statement necklace and I was good to go. I fit right in with all the beautiful people.

But now that I’m home, I think it’s even better… No one here rocks the T like they do in LA – so I’m the only one. And thanks to Mr. Sisakhti and Skinny Bitch Apparel – I’m bringing sexy back.

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